NEON BUTTER previously known as Sam the label was born alongside my daughter, Olive. After becoming a mum, it changed the way I saw children’s clothing. What started as a small idea quickly became a creative outlet and a brand built around the pieces I wished existed for kids.

When I started shopping for kidswear, I found myself struggling with the fit, the feel, and the fabrics being used. I wanted pieces that looked cool and on trend, but were also comfortable, breathable, and made to actually be lived in.

That’s why I focus on using natural fibres and 100% cotton wherever possible. As a mum, fabric choice became something I cared deeply about, especially for little ones spending all day in their clothes.

Now, with Olive by my side, the brand has grown into oversized, mix and match pieces designed for layering, play and everyday life.

Clothes made to be worn on repeat, passed down and remembered.